National IT Conclave 2013

Taj Bengal, Kolkata

Indian Institute of Foreign Trade has been a pioneer institute in the field of management education In India over the last fifty years. One reason for that has been successful national conclaves and symposia organized by the institute. After the hugely popular National Trade Symposium in 2012, IIFT Kolkata organized the National IT Conclave on 7th September, 2013 in association with the Electronics and Computer Software Export Promotion Council. The theme of the event was ‘Paradigm shift in the Global IT industry’ and eminent speakers ranging from government officials to honored academicians to senior corporate managers graced the occasion with their presence. The chief guest for the day was Dr. Chandan Chowdhury (MD India, Dassault Systemes).

The conclave was divided into four sessions, broadly - consulting, operations, e-commerce and HR apart from an inaugural session where the topic was introduced. Proceedings were started by the Centre Head – Dr. K. Rangarajan – who welcomed the guests and spoke about the growing importance of IT in today’s world while stressing on its importance to the MSME sector and subsequently India’s global growth. Dr. Chandan Chowdhury then spoke at length about the changing face of IT and its innovation driving capabilities. From the perspective of Dassault Systemes, he showcased how IT has transformed the workings and processes of sectors as diverse as automobile manufacturing, urban planning, life sciences and homeland security to name a few. The effect of advent of technologies like augmented reality, virtual modeling, fuzzy logic etc. in increasing profitability and efficiency by streamlining the prototype development processes was highlighted. Mr. Sanjeev Nandwani – Development Commissioner, FALTA SEZ, provided a government perspective. He gave an overview about the shift in IT from being a support industry initially to a solutions and consulting approach while underlining the fact that IT is today the prime employer –directly or indirectly in the urban sector while also being India’s biggest and most valued exports to the US/European markets. The session was rounded off by Mr. S. Radhakrishnan , CMD, Descon delivered a thought provoking speech on how the power sector was leveraging IT and also outlined the challenges faced by the IT industry going forward, such as employee attrition, business process transformation, how best to utilize and adapt to SMAC – Social, Mobile, Analytics and Cloud stacking technology.

Session 1: Consulting

The session on Consulting was thought provoking as it gave a perspective on how India, a traditional IT hub can be a consulting destination. Mr. Samrat Sen, Director, Cognizant Business Consulting enlightened the audience on the current challenges and trends facing the consulting industry. Mr. Arijit Chakraborty, Director, PwC, began with a heartening topic: “The Decade That Belonged to India”. He mentioned the current progression of IT will lead to the future of “Ubiquitous Consulting: A concept where computers are made to appear anywhere and everywhere”. Mr. Kaustav Ghosh, Advisor, KPMG, provided an informative session and drove the point on thought leadership and how it can transform the IT landscape. After the engaging session, there was a Q&A round which provided a platform for students to interact with these stalwarts from the consulting industry.

Session 2: Manufacturing

The sector which forms the backbone of any economy, Manufacturing was the next topic of deliberation. Mr. Barun Lala, Director, HP mesmerized the audience with his knowledge and spoke on integration of IT across various other industries. He spoke on IT being underutilized in retail by quoting an example of Walmart where all items are RFID tagged. Mr. Akhil Agrawal, COO, Interglobe Technologies gave insightful examples to relate IT to manufacturing and services industry. He brought a new perspective by speaking on SMAC (Social, Mobility, Analytics, Cloud) enabling innovation in manufacturing. Mr. Dharmendra Kapoor, VP, HCL Technologies gave a brilliant example of thinking out of the box in the Indian context. He succinctly drove the need for differentiation in the manufacturing policy of companies. Mr. Kapoor’s quote “Put Technology to Lead Business Innovation” formed the essence of the session. Mr. P.K. Biswas, an industry veteran of 30 years and Chief (IT), NHPC spoke on his personal experience of how IT had transformed the power sector. He provided key insights on ground-level realities and opportunities in the IT sector. The session followed a deluge of questions from students which were answered wonderfully by all panelists.

Session 3: E-Commerce

Another major topic of discussion was E-Commerce, a sector which has seen powerful growth in the last few years and promises to be an exciting domain in the future. Given the rapidly increasing rates of internet penetration and a largely untapped rural population, E-Commerce holds a promising future in India. Speakers for the session represented prominent names from the industry. Mr. Amit Sharma from Amazon Web Services discussed how Cloud Computing and Big Data would change the future of this domain. Technologies like Hadoop hold the key to better tracking of customers. He also discussed the importance of Fraud Management in an effort to increase the trust level of buyers. Another important topic discussed in this session was the stark difference in advertising levels in Indian and international companies. While a global player like Amazon spends 3% of its revenues on advertising the corresponding figure for an Indian company like Flipkart is around 20%. Mr. Rishen Kumar Mukherjee, Consultant and advisor to select organizations including CESC brought about a different perspective to the discussion. He raised widely shared concerns about the lack of internet penetration, high cost of customer acquisition and the small e–tailing market. He also questioned the absence of big players from this segment given its supposed growing popularity. IIFT alumnus Mr. Soumya Upadhyay, CEO, Workshop9 discussed his plans to launch a virtual incubator for better collaboration with customers for E-Commerce companies.

Session 4: Human Resources

Last, but not the least was the session on Human Resources. Mr. Dependra Mathur, C&B Head, Infosys BPO, inspired the students to consider careers in HR, by bringing out the importance that an HR professional plays in IT and the role transformation from being a ‘people manager’ to a ‘change manager’. The relevance of the same was further developed by Mr. Rohit Kapoor, HR Head, Dassault Systemes in his impassionate speech that, while advocating technology, also reinforced the importance of a human touch. It certainly cleared many misconceptions that people may have held about HR professionals. Ms. Atreyi Banerjee of Tech Mahindra highlighted the challenges that IT faces in integrating itself with changing technology- in particular the blurring of lines between the workplace and personal life and the resulting flexibility an organization must incorporate to smoothly manage the transition. Mr. Ayan Pal of IBM finally concluded the session with an entertaining and interactive presentation that showcased how social platforms could be leveraged to formulate innovative HR policies that empowered employees to unlock their creativity and potential.

Interaction among students and industry honchos didn’t end after the sessions and continued with informal discussion. The National IT Conclave was a grand success and the presence of eminent personalities from the industry showcased the brand appeal enjoyed by IIFT in the corporate sector. The event was a great success both in terms of the quality of knowledge shared with the budding managers and in terms of the participation by dignitaries from the corporate sector. The conclave also bears testimony to the rising popularity of the institute and it bodes well for the students who will be joining different sectors of corporate India in the years to come.