The IIFT Kolkata campus went up in unison to say “Korbo Lorbo Jeetbo” when Mr. Joy Bhattacharjya, Team Director of Kolkata Knight Riders, came down to address the students on Sports Marketing and Team Building. Mr. Bhattacharjya’s association with IIFT is quite well known as he has been hosting its official quiz “inQUIZition” for the past two years. Speaking on the occasion, he started off by describing how leagues across the globe function and how they run their businesses. He gave the students a brief overview of the operations that go into running a professional sports team. In view of the various allegations of fixing hitting the IPL, he said that any league would be ardently followed by the fans only if there is a fair game on display. Sustainability of the business, according to him, is one of the major factors which the owners keep in mind when investing in a team. To further drive home this point, he detailed the working revenue model of an IPL team.
Moving onto the story behind the amazing turnaround of KKR, he shared with the students, snippets on how the team had to face a difficult time when it wasn’t performing well. He next told the students as to how the entire management team at KKR came up with strategies and policies that would make them a champion team. Defining the objective, empowering the team, finding the right leader and getting all the finer details right are indispensable when it comes to building a successful team. Clearly defined roles, clarity of communication and trust are essential for a team to work as a highly cohesive unit. The challenges one faces while interacting with players of international repute and paying attention to every need of theirs was also dwelt upon by him. Finally, he signed off by stating that having fun too is important as happy players are the key to a winning team.
By: Vibhor Aggarwal & Amar Budati
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