Guest Lecture on Strategy

I KEEP six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who

                                              - Rudyard Kipling

Business Strategy formulation needs these honest serving men to reach a clear cut plan. Socrates, the consulting club of IIFT organized guest lecture by Mr. Subhajit Mazumder on 16th August,2013 in Kolkata campus for second year students. Mr. Subhajit is currently associated with Infosys consulting division and has previously worked with Ernst & Young, KPMG and PwC. The topic of discussion revolved around formulation of Business Strategy and how to approach business case study.

He gave industry insights and practical approach on business strategy. Having attended courses in Strategic Management and International Business Strategy, students were able to relate to the session better and could apply frameworks to real case study.

He walked through the right approach for a business problem; starting from internal company assessment, mapping firm in industry scenario to competitor analysis, potential market identification, and feasible road map for future, sustainable financial projections. Live industrial experience sharing helped students to build upon their academic knowledge. Students were given a real case study to brainstorm and come up with a clear cut thought process to approach a problem.

Session summed up with Q&A around consulting profiles in industry and getting more insights from Mr.Mazumder. Such sessions along with academics help students to get the best of both and make learning more meaningful.